Found on Google. Found on ChatGPT. Found everywhere.
Search has split across a dozen different platforms. If your SEO only covers the "blue link" version of Google, you're already invisible on the rest of them.
Search isn't just Google typed into a browser bar anymore. It's a question asked to ChatGPT, a summary read in Google's AI Overviews, a query typed into Perplexity. Your customers are searching everywhere. Your business needs to be findable everywhere too.
Why "just do the SEO" isn't enough anymore.
Search is bigger, and more fragmented, than it has ever been.
Sources: DemandSage, 2026 · Exposure Ninja, 2026
Why most businesses are already falling behind.
It isn't that SEO stopped working. It's that "SEO" now means something bigger than it used to.
Optimised for one platform
Most SEO work still targets traditional Google rankings only, while a growing share of searches never touch a results page at all.
Invisible to AI answers
If your content isn't structured for AI Overviews, ChatGPT and Perplexity to find and cite, you're simply not part of the answer they give.
Rankings without results
Position tracking looks good in a report, but a ranking that never turns into an enquiry isn't doing your business any good.
Findable everywhere your customers are actually searching.
We build SEO around the way search actually works today, not the way it worked a decade ago.
Traditional SEO, done properly
Technical health, on-page structure, content and authority-building, still the foundation everything else is built on.
Optimised for AI answers too
Content structured so AI Overviews, ChatGPT, Perplexity and Gemini can actually find, understand and cite your business.
Local and map search covered
For businesses that rely on being found nearby, we make sure your listings and local signals are working as hard as the rest of the site.
Reported on business impact
We track rankings and visibility, but the number that matters is enquiries and revenue, and that's what we report against.
The Clear Cut Way.
Every engagement follows the same four stages, so you always know where you stand.
Initial Consultation
We audit where you stand today, across traditional search and AI search, before we recommend anything.
Proposal
A clear plan built around your findings, your market, and your goals. Nothing generic.
Strategy Development
The detailed technical, content and AI-visibility work, sequenced to fix what matters most first.
Continuity Support, Friction Free
Ongoing delivery and honest reporting, without you having to chase us for updates.
Frequently asked questions.
What is "AI search optimisation"?
It's making sure tools like ChatGPT, Google's AI Overviews, Perplexity and Gemini can find, understand and cite your business when someone asks them a relevant question. It sits alongside traditional SEO rather than replacing it.
Do you still do "normal" SEO?
Yes, and it's still the foundation. Google still handles over 90% of traditional search, so technical SEO, content and authority-building are the base everything else is built on.
How long does SEO take to show results?
Genuine movement typically starts within a few months, and compounds from there. We'll always be upfront about realistic timelines for your specific market during the proposal stage.
Do you report on rankings or on actual leads?
Both, but rankings are only ever context. What we actually report against is the impact on enquiries and revenue, because that's what a ranking is supposed to deliver.
What's the first step?
A short, no-pressure chemistry call. We'll talk through where your business currently stands and what's realistic to aim for.
Ready to be found, wherever your customers are searching?
Book a free chemistry call and we'll talk through what your visibility looks like today, and where it should be.
Book your chemistry call →