
Meet the team
Managing Partner & Fractional CMOJaimie Sarah
Managing Partner & Fractional CMOJaimie Sarah is Managing Partner of Clear Cut Consultants and an award-winning Fractional CMO, Brand Strategist, Executive CEO Coach and Board Advisor. With 20 years of proven results, she works with dynamic, multi-talented founders and CEOs across technology, transformation and professional services, sharpening their positioning, strengthening their visibility, and building brands that attract high-value clients, powerful partnerships and meaningful growth.
Her support runs end-to-end: from brand strategy and positioning through to go-to-market execution, messaging, campaigns and the day-to-day delivery that turns a plan into results. With the help of the Clear Cut team, she takes clients from strategy to launch to live, harnessing integrated marketing and communications to win new business, deepen strategic and authentic relationships and build lasting commercial value across professional services, SaaS, tech and education. Jaimie has worked with clients worldwide including London, New York, Paris, Stockholm, Los Angeles and Melbourne.
A multiple bestselling author of both “Content Tips for Service-Based Experts” and “Shine“,Jaimie has been featured in Forbes, Entrepreneur Magazine, The Express, iNews,Thrive Global, MSN and more, as well as in many podcasts and on stages both in person and virtually.
Jaimie’s work goes beyond strategic marketing and brand building. She helps leaders align identity, confidence and strategy so their external brand reflects their true genius, and their business success supports a life they genuinely love.
PR, Communications & Growth StrategistEmma Muir
PR, Communications & Growth StrategistEmma helps clients communicate with clarity, build visibility and brand confidence. Her work spans brand positioning, strategic communications and PR, supporting organisations that want to sharpen their message, strengthen their reputation and reach the right people more effectively.
She works closely with tech, professional services and author brands, and brings deep expertise in Meta and Google Ads, running full audits that show exactly what’s working, what isn’t, and where the budget should actually be going. She’s as interested in the numbers behind a campaign as the story it tells, and she uses both to build strategies that hold up under scrutiny.
Emma is a trusted partner for brands that are ready to grow their profile, tell their story more powerfully and build the kind of visibility that drives long-term success.
Web Developer, SEO & GEO SpecialistJason Smith
Web Developer, SEO & GEO SpecialistJason is the technical backbone of Clear Cut Consultants, building high-converting websites and digital systems that are fast, functional and built to perform.
He combines a sharp eye for clean, intuitive design with deep expertise in SEO, AI optimisation and GEO (Generative Engine Optimisation), creating sites that don’t just look right, but rank well and work hard for the businesses behind them.
Jason believes your website should be your best salesperson: available around the clock, clear on your value and confident in converting the right visitors into the right clients.
He is also a specialist in web accessibility, ensuring every site he builds meets current compliance standards and protects clients from unnecessary legal risk.
His approach is precise, purposeful and always centred on what actually drives results: being found faster and more easily online.
Project Manager & PR SpecialistSharon Gage
Project Manager & PR SpecialistSharon brings a rare combination of public sector rigour and private sector agility to her work as a Project Manager and PR Specialist at Clear Cut Consultants.
After building her foundation in the public sector in the NHS, one of the most complex organisations in the world to navigate, she has spent her career helping businesses grow, implement new systems, and deliver ambitious projects with clarity and confidence. She’s the kind of person who makes the complicated feel manageable: skilled at building relationships across teams, organisations, and sectors, and at creating the conditions for people to actually work well together.
Sharon has a strong track record in partnership development, including managing public-private collaborations and leading educational and careers initiatives across London. She’s also developed real expertise supporting AI-focused businesses, helping them articulate their value and raise their profile at a moment when clear communication in that space matters enormously.
At Clear Cut, Sharon brings strategic thinking, genuine people skills, and a calm, collaborative approach to every project she touches.
Publishing & Strategy ConsultantAmanda Shipp
Publishing & Strategy ConsultantAmanda is a senior publishing consultant with more than 20 years’ experience helping organisations unlock the commercial potential of publishing. She works with clients to develop and grow publishing revenue streams across a range of products, including books, workbooks, card decks, stationery and other publishing-led products, combining deep industry knowledge with a strong commercial and strategic mindset.
With extensive experience across B2B and B2C markets, Amanda supports clients to identify new opportunities, develop commercially viable publishing propositions and build strategies that drive sales, audience growth and long-term value. Throughout her career, she has developed and delivered commercial and brand strategies across the UK, US, Europe and Australia, including creating commercially successful campaigns for internationally bestselling author Sarah J. Maas.
Alongside her publishing expertise, Amanda is an experienced strategy and transformation consultant, helping organisations navigate growth, change and complexity. She works at the intersection of commercial strategy, operations and people, translating strategic ambition into practical action, improving performance and leading sustainable business change. Her experience spans business development, marketing, organisational change, stakeholder management and building high-performing teams.
This combination of specialist publishing knowledge and broader commercial experience enables Amanda to support clients both in maximising the potential of their publishing assets and in addressing the wider strategic and operational challenges that shape their success. She brings an informed external perspective, quickly understanding the realities of an organisation, its customers, markets and people.
Amanda is also an ICF ACC-accredited coach, supporting leaders and professionals through periods of growth, transition and change. Across every engagement, she combines commercial insight, strategic thinking and practical delivery to help clients turn ideas into opportunities and ambitions into measurable results.
Events & Podcast ProducerAmarat Sehgal
Events & Podcast ProducerAmarat is a Events and Podcast Producer with a strong track record of delivering complex, large-scale projects and engaging content for global clients and high-profile organisations.
She combines creative, outside-the-box thinking with meticulous organisation and operational rigour, leading high-performing teams and managing multiple stakeholders to deliver exceptional events and productions from concept through to execution.
Her experience spans the full event and production lifecycle, from understanding client requirements and developing strategic concepts through to hands-on delivery, stakeholder management, risk management and phased execution. Her client portfolio includes Magic Circle law firm Linklaters, and she has played a key role in delivering major industry events including Funds Congress, hosted by PwC in collaboration with Carne Group, Euroclear and Dechert LLP, attracting more than 1,000 funds professionals.
Alongside events, Amarat brings expertise in podcast production, helping clients turn ideas and conversations into polished, professional content that builds visibility and engagement.
Known for her exceptional client service and calm, solutions-focused approach, Amarat builds long-term, trust-based relationships and brings clarity, creativity and operational excellence to every project she delivers.
Fractional CMO - Technology, Risk & ComplianceKimberley Allan
Fractional CMO - Technology, Risk & ComplianceKimberley Allan is a CMO and growth leader with more than 20 years’ international experience turning complex technologies into clear market positions, scalable go-to-market engines and sustained commercial growth.
She has led growth and transformation across enterprise SaaS, compliance, risk, energy and data platforms, and more recently has brought that experience to deep-tech and physical AI companies moving from technical innovation to market leadership.
A trusted partner to boards, CEOs and executive teams, Kimberley combines global perspective and commercial rigour with the practical execution instincts needed to win in complex markets. She is also an experienced people leader, known for building high-performing teams and harnessing the best of human talent and AI-augmented workflows.
Pavilion named Kimberley one of its “50 CMOs to Watch” in 2024.
Having lived and worked in London, New York and San Francisco, Kimberley has now returned to New Zealand, where she enjoys spending time with her husband and taking direction from their Bulldog. Baxter, the undisputed boss of their household.
Senior ConsultantAdam D’Souza
Senior ConsultantAdam D’Souza works with Clear Cut clients in the education sector: edtech companies, education consultancies, schools and specialist providers who want to grow with strategy, not guesswork.
With a background spanning advertising and teaching in London independent schools, Adam brings a rare dual perspective to education business growth, reflecting both the commercial realities of the market and the reputational pressures that make education unlike any other sector.
He works with education businesses on brand positioning, market entry, admissions growth, stakeholder communications and strategic marketing, helping them attract the right clients, partners and opportunities.
Adam was part of the founding management team of an international private schools group and has co-founded a specialist SEND schools operator, giving him hands-on experience across mainstream and specialist education at both school and group level.
He is also founder of Select:ed, an independent school admissions consultancy helping families navigate British day and boarding school choices with clarity and confidence, a role that keeps him closely connected to what families and schools actually value.
Fractional CMO - HealthcareDonna Sheridan
Fractional CMO - HealthcareFractional CMO
Donna brings senior marketing leadership to Clear Cut’s healthcare, MedTech and workplace safety clients, from startups and growing business to global organisations.
Her international experience includes leading marketing communications across more than 20 EMEA markets, managing global product portfolios and launching products into international markets. She has held senior roles with ConvaTec, Vernacare, Baywater Healthcare, Brady Corporation and TSL Healthcare.
She works with Clear Cut clients who need experienced marketing leadership to help them grow, whether that means developing their strategy, repositioning a brand, launching a new product or service, entering a new market or bringing greater focus and structure to their marketing.
Donna has led brand and marketing strategies, international product launches, rebrands, market development, digital programmes, customer acquisition and major communications and stakeholder projects. This means she can step into a business, quickly understand what is needed and bring together the right people and priorities to move it forward.
Her approach is straightforward, collaborative and commercially focused. She brings clarity and structure, gets things moving and is as comfortable developing the strategy as she is making sure it gets delivered.
Fractional CFO (UK)Malcolm Clamp
Fractional CFO (UK)Malcolm Clamp brings over 30 years of experience in finance and accountancy. Over his career, he has supported businesses across industries including education, healthcare, technology, and construction – guiding them through everything from everyday compliance to high-level growth strategies.
Malcolm leads his own accountancy practice, MC Accountancy, as well as serving as a Fractional CFO and Finance Director. He is also the Chairman of the AAT Oxford Branch Committee. His depth of experience means he can spot challenges early, create clarity in complex situations, and provide practical solutions that work in the real world.
Malcolm holds a Cert-Ed in Adult and Continuing Education from the University of Portsmouth which he used to teach at numerous colleges for over 14 years. Malcolm has a passion for mentoring and guiding business owners to make confident decisions. Clients know him not just as an accountant, but as a trusted advisor – someone who’s always at the heart of their business.
Leadership Guide & Trauma Release ExpertNaomi Sweet
Leadership Guide & Trauma Release ExpertFor over 15 years Naomi Sweet has supported business owners, CEOs, senior executives and their teams who are awakening to a higher level of consciousness and are ready to access their full potential and to lead, live and love better.
Through mentorship, facilitation and guidance, she helps clients return to the truth of who they really are beneath the patterns, stories, and conditioning. She helps our clients and their teams to resolve repeating patterns, cycles, loops, conditioning, past trauma, and more so that they can grow their brands from a place of true emotional freedom.
Naomi is also an expert at resolving the relational and attachment traumas that cause interpersonal conflict between co-founders, boards and teams, helping to create sacred, reciprocal, win win relationships that support both personal and business growth in tandem.
Naomi is also a trusted strategic advisor and professional global connector, helping clients find the projects, deals, funds, collaborators and more in order to help their goals become realities faster.
Fractional CFO (US)Amir Noor
Fractional CFO (US)Amir specializes in helping high-net-worth clients navigate complex financial and tax planning both personally and commercially. As a Certified Financial Planner™ (CFP®), an Enrolled Agent (EA), and Chartered Retirement Plan Specialist™ (CRPS™), he brings a varied lens to finances: strategic, goal-oriented planning and expert-level tax guidance. He doesn’t accept commissions, product sales kickbacks, or referral fees — just clear, objective advice that puts your best interests first.
His origin story begins on Long Island, where he was raised in an immigrant household defined by entrepreneurial highs and devastating lows. His father, a risk-taking entrepreneur, passed away while he was still in high school. Overnight, he found himself managing his family’s finances and hustling to support them.
At 19, he got licensed as an insurance agent and began his journey in financial services. (No, he no longer sells products.) He started college as a computer science major but graduated from SUNY Stony Brook with a finance degree after realizing where he could have the greatest impact.
He has now worked in financial services for nearly two decades, working with a broad range of clients, from 22 to 70+, across professions like law, medicine, finance, and entrepreneurship. He’s fluent in their language and the challenges they face, from correcting mismanaged 401(k)s to addressing underinsured households to navigating unexpected windfalls and offshore asset transfers.
Clients often tell him he “gets it” — because he’s lived it. He knows what it’s like to be the first line of financial defense for your family or your business. And he knows how overwhelming it can feel when you’re not sure who to trust.
He lives in Huntington, Long Island, with his growing family and continues to work closely with attorneys, medical professionals, and small business owners — helping them gain clarity, reduce risk, and build lasting wealth.
Strategic Communications, Thought Leadership & Social Impact ExpertRenée Karibi
Strategic Communications, Thought Leadership & Social Impact ExpertRenee is a Strategic Communications, Thought Leadership & Social Impact Expert, with over two decades of experience in the legal, corporate and philanthropic sectors. She is adept at crafting and executing visionary strategies that drive global engagement, elevate organizational profiles and establish thought leadership at the highest levels.
Renee shines in her ability to integrate thought leadership into comprehensive multi-platform communication strategies that blend content marketing, public relations and media engagement, helping to position our clients as global thought leaders and significantly expand their outreach.
Super ConnectorJames Porritt
Super ConnectorJames Porritt is a strategic relationship builder, commercial growth specialist and trusted advisor who helps businesses unlock opportunities through the power of meaningful connections.
With a career spanning sales leadership, business development, crisis management and executive coaching, James works with founders, CEOs and leadership teams to accelerate growth, strengthen commercial relationships and navigate complex business challenges. His extensive network enables clients to connect with the right customers, investors, partners and advisers, opening doors that drive long term business success.
James has designed and delivered crisis management and conflict resolution training for organisations including Nike, Adidas and Sports Direct, and has frequently acted as a trusted mediator between business owners, investors and senior leaders during high stakes commercial disputes.
Known for transforming underperforming teams into high-performing businesses, James combines commercial instinct, resilience and exceptional people skills to help organisations improve performance, build stronger leadership teams and achieve ambitious growth.
Chief Belly Rub OfficerRoyal
Chief Belly Rub OfficerRoyal is Chief Belly Rub Officer and Honourary Team Member at Clear Cut Consultants, and an award-winning Good Boy. With 20 years of proven results (in dog years), he works with dynamic, multi-talented founders and CEOs across napping, snacking and professional tail-wagging, sharpening their focus, strengthening their morale, and building a culture that attracts high-value treats, powerful belly rubs and meaningful walks.
His support runs end-to-end: from greeting at the door through to lap-warming, meeting supervision and the day-to-day delivery that turns a quiet office into a happy one. He takes the team from coffee to lunch to home time, harnessing integrated cuddles and communications to win new toys, deepen squeaky relationships and build lasting commercial value, across the kitchen, the sofa, the garden and any patch of sunlight he can find.
Royal has worked with humans worldwide, including anyone who has ever held a sandwich.
A multiple bestselling author of both “Treats for Service-Based Snackers” and “Shed”, Royal has been featured on every windowsill, in the hearts of the postman, and on stages both in person and under the desk.
Royal’s work goes beyond fetch and brand building. He helps leaders align identity, confidence and strategy so their external brand reflects their true genius, and reminds them that the best business success supports a life they genuinely love. Preferably one with more walks.














